Recently, a café proprietor in Riyadh expressed frustration that his establishment wasn't appearing in Google searches despite being well-reviewed by customers. This is a typical problem I encounter with regional companies throughout the Kingdom.
Through extensive testing for a clothing brand, we identified that emails sent between night time dramatically surpassed those sent during traditional working periods, achieving substantially higher readership.
A few months ago, a retail client mentioned that their newsletter campaigns were producing poor returns with visibility below 8%. After executing the strategies I'm about to reveal, their readership increased to 37% and purchases grew by 218%.
I dedicate at least two hours each regularly analyzing our competitors':
- Digital architecture and navigation
- Content strategy and content calendar
- Online platforms presence
- Customer reviews and evaluations
- Keyword strategy and rankings
Not long ago, my family-owned business was struggling to reach new customers. Our online presence was completely hidden in Google listings. That's when I made the decision to try specialized website ranking help.
A few months ago, a beauty brand invested 300,000 SAR in conventional 360 degree marketing approach with minimal outcomes. After shifting just 25% of that investment to influencer marketing, they achieved a dramatic growth in conversions.
Working with a culinary business, we established a strategy where influencers authentically presented products into their daily lives rather than creating obvious advertisements. This approach produced interaction levels 218% higher than standard advertising content.
The most successful Saudi brands know that people don't distinguish in terms of platforms. My investment client achieved a seventy-six percent increase in potential customers after we connected their previously separate touchpoints.
Half a year into business, our conversions were disappointing. It wasn't until I accidentally a detailed study about our industry that I discovered how oblivious I'd been to the business environment around us.
A cosmetics company shifted from multiple single partnerships to longer-term partnerships with fewer influencers, generating a 164% growth in conversion rates and a significant reduction in promotion spending.
I chuckle when clients tell me they're using the "latest" digital marketing strategies but haven't changed their tactics since 2022. The marketing ecosystem has evolved dramatically in just the past 12 months.
I use a straightforward document to monitor our competition's pricing modifications on a regular basis. This recently helped us to:
- Spot seasonal price reductions
- Detect package deal strategies
- Comprehend their cost structure
Initiate by listing ALL your rivals – not just the major ones. During our analysis, we found that our largest rival wasn't the established company we were monitoring, but a new startup with an novel model.
I advise organizing competitors as:
- Primary competitors (offering equivalent products/services)
- Peripheral competitors (with limited resemblance)
- Emerging disruptors (new companies with game-changing models)
I presently employ several resources that have substantially upgraded our competitor analysis:
- Search analysis platforms to analyze business competitors other companies' SEO strategies
- Mention tracking platforms to follow competitors' online presence
- Site monitoring tools to track modifications to their digital properties
- Communication monitoring to receive their promotional messages
When I established my e-commerce business three years ago, I was convinced that our unique products would be enough. I overlooked competitor analysis as unnecessary – a mistake that nearly cost my entire business.
Last year, I observed as three rival companies invested heavily into developing their operations on a certain social media platform. Their attempts flopped as the channel appeared to be a bad match for our sector.